top of page

THE EXPONENTIAL SHOPPER

​

Ancient saying: The path of the e-shopper cannot be accomplished by all

 

Week one starts with the purchase of a jacket

Or some item of clothing

Destined to be worn, who knows, that’s not important

Week two and a couple of items in the bag

Well-chosen, each eye catching at the time of purchase

Week three and the budget must stretch to four items

Nothing unusual in that, just look around

Skip to week five and now, with sixteen garments draped over arms,

It’s time to think about friends who can come along and help out

Skip to week seven it all starts to get real

Sixty four purchases coming through the front door

Untagged, folded and put away, or more likely

Just stuffed in cupboard shelves or drawers

Week eight and it’s increasingly about logistics and funding issues

Don’t like it, doesn’t matter, if the price is good stick it on the pile

One hundred and twenty eight garments to be found

 

Ancient saying: The first casualty of exponential shopping is truly usability

 

Skip to week eleven and with a thousand plus purchases

It’s beginning to sort out the men from the boys

Or perhaps you might think the women from the girls

Skip to week thirteen and an important stage for those still on the path

It suddenly gets easier, four thousand plus don’t weary the legs

Week fourteen and the game has changed

Don’t shop, just buy the store

With legal teams, contract experts, negotiators, accountants to bring in

To complete the purchase of one, no two stores

Sounds complicated and it is but the bonus now income

Precious income to keep the shop on track

Skip to week twenty and with one hundred plus stores to buy

All with separate deals to be worked out by an army of professionals

That has grown, almost exponentially

Time to reduce the team and only keep the best

And then don’t tarry with individual shops

Buy entire chains

Skip to week twenty three and with eight chains to buy the e-mind looks forward

Asking the question how many clothing chains are there

 

Ancient saying: The exponential shopper must diversify or die

 

And that’s the answer, diversify or end the shop right now

Week twenty four and a time to reflect

It all started with a reduced price jacket, still hanging in the wardrobe

The style is fine but the colour just didn’t seem to suit

Now, not picking clothes but business sectors it’s become vital to get it right

Sixteen chains to acquire and on it goes.

Week twenty five and the first signs of unwarranted and unnecessary attention

Business journalists have started to run stories; TV programmes are being hastily compiled

Government agencies are taking note.

Worrying words like regulation and monopolies banded about

The speed of the operation unprecedented

All this unwelcome, a distraction from the teams e-cause

Sixteen chains to be acquired in a single week

Week twenty six and time to look abroad, think enterprises, think international

Think coffee shops, football clubs, DIY, food chains, oil, banking, anything

But by Saturday night thirty two must be the number in the bag

Week twenty seven and while flatfooted, dithering, spluttering politicians

Struggle to engage the heavy process of the Law

The shop achieves another mile stone, sixty four

Not garments not stores but sixty four multinational chains, yes, multinational changes

And no sign of slowing

The stage coach is the shop, the horse an army of diverse professionals

Best of breed with the e-shopper lashing the beasts with voice, whip and financial incentives

Onward faster ever faster to our final destination

Week twenty eight and the game changes again

There are other exponential shoppers in the race

It’s set up for a battle royal

The first battle is fought and won

One less competitor in the game

Week twenty nine and another two gone

Their financial empires nicely in the bag

Skip to week thirty three and sixteen slayed upon the sword of capitalism and competition

 

Ancient saying:  For the e-shopper double or quits is not a game but a way of life

 

And the e-shopper cries out in anguish

How many are there, how long must this carnage go on  

How long must this path go on

How long to the end when there is the one and only true owner of the world

Freed of competition

A chance to do some good

To address the failings of capitalism and democracy

A chance to address the world community 

To promise much

But already there are rumblings of discontent

Legal challenges, rear-guard actions and sporadic social unrest

The prospect of a benevolent world leader not sitting happily with everyone

But the true exponentialist has no choice but to go on

And then perhaps turning from business to humanitarianism

To make one life better then two then four

Yes that will be the way to go.

 

Ancient saying: to do good you must first have something, to do the most good you must have everything

​

​

©LawRouge

​

​

 

bottom of page