THE EXPONENTIAL SHOPPER
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Ancient saying: The path of the e-shopper cannot be accomplished by all
Week one starts with the purchase of a jacket
Or some item of clothing
Destined to be worn, who knows, that’s not important
Week two and a couple of items in the bag
Well-chosen, each eye catching at the time of purchase
Week three and the budget must stretch to four items
Nothing unusual in that, just look around
Skip to week five and now, with sixteen garments draped over arms,
It’s time to think about friends who can come along and help out
Skip to week seven it all starts to get real
Sixty four purchases coming through the front door
Untagged, folded and put away, or more likely
Just stuffed in cupboard shelves or drawers
Week eight and it’s increasingly about logistics and funding issues
Don’t like it, doesn’t matter, if the price is good stick it on the pile
One hundred and twenty eight garments to be found
Ancient saying: The first casualty of exponential shopping is truly usability
Skip to week eleven and with a thousand plus purchases
It’s beginning to sort out the men from the boys
Or perhaps you might think the women from the girls
Skip to week thirteen and an important stage for those still on the path
It suddenly gets easier, four thousand plus don’t weary the legs
Week fourteen and the game has changed
Don’t shop, just buy the store
With legal teams, contract experts, negotiators, accountants to bring in
To complete the purchase of one, no two stores
Sounds complicated and it is but the bonus now income
Precious income to keep the shop on track
Skip to week twenty and with one hundred plus stores to buy
All with separate deals to be worked out by an army of professionals
That has grown, almost exponentially
Time to reduce the team and only keep the best
And then don’t tarry with individual shops
Buy entire chains
Skip to week twenty three and with eight chains to buy the e-mind looks forward
Asking the question how many clothing chains are there
Ancient saying: The exponential shopper must diversify or die
And that’s the answer, diversify or end the shop right now
Week twenty four and a time to reflect
It all started with a reduced price jacket, still hanging in the wardrobe
The style is fine but the colour just didn’t seem to suit
Now, not picking clothes but business sectors it’s become vital to get it right
Sixteen chains to acquire and on it goes.
Week twenty five and the first signs of unwarranted and unnecessary attention
Business journalists have started to run stories; TV programmes are being hastily compiled
Government agencies are taking note.
Worrying words like regulation and monopolies banded about
The speed of the operation unprecedented
All this unwelcome, a distraction from the teams e-cause
Sixteen chains to be acquired in a single week
Week twenty six and time to look abroad, think enterprises, think international
Think coffee shops, football clubs, DIY, food chains, oil, banking, anything
But by Saturday night thirty two must be the number in the bag
Week twenty seven and while flatfooted, dithering, spluttering politicians
Struggle to engage the heavy process of the Law
The shop achieves another mile stone, sixty four
Not garments not stores but sixty four multinational chains, yes, multinational changes
And no sign of slowing
The stage coach is the shop, the horse an army of diverse professionals
Best of breed with the e-shopper lashing the beasts with voice, whip and financial incentives
Onward faster ever faster to our final destination
Week twenty eight and the game changes again
There are other exponential shoppers in the race
It’s set up for a battle royal
The first battle is fought and won
One less competitor in the game
Week twenty nine and another two gone
Their financial empires nicely in the bag
Skip to week thirty three and sixteen slayed upon the sword of capitalism and competition
Ancient saying: For the e-shopper double or quits is not a game but a way of life
And the e-shopper cries out in anguish
How many are there, how long must this carnage go on
How long must this path go on
How long to the end when there is the one and only true owner of the world
Freed of competition
A chance to do some good
To address the failings of capitalism and democracy
A chance to address the world community
To promise much
But already there are rumblings of discontent
Legal challenges, rear-guard actions and sporadic social unrest
The prospect of a benevolent world leader not sitting happily with everyone
But the true exponentialist has no choice but to go on
And then perhaps turning from business to humanitarianism
To make one life better then two then four
Yes that will be the way to go.
Ancient saying: to do good you must first have something, to do the most good you must have everything
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©LawRouge
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